Bucks County SWOT Analysis
Bucks County is the ideal pilot market: High household income, older demographics in Doylestown, and a massive Work-From-Home population in Yardley/Newtown.
Strengths
- • 2026 Core Stack is "Silent" (No alert fatigue)
- • No office overhead (Home-based)
- • Professional strategy from industry expert
Weaknesses
- • Ezra's limited 15-hr/week bandwidth
- • No initial brand recognition in Bucks
- • Zero proactive monitoring (Risk of client churn)
Opportunities
- • Aging population in Doylestown/New Hope
- • Parent-focused "Cyber Safety" bundles
- • High demand for in-person setups
Threats
- • Best Buy Geek Squad (Market share leader)
- • Local MSPs trying to "down-sell" to home
- • Liability if client loses data without backup
Estimated Startup Costs
| Item | Cost | Purpose |
|---|---|---|
| LLC Formation (PA) | $125 | Legal entity creation. |
| Insurance (E&O) | $600/yr | Professional liability protection. |
| Website & Domain | $350 | Landing page with "Subscription" checkout. |
| PSA/Ticket System | $60/mo | To track Ezra's work and client billing. |
| Marketing (Local Ads) | $800 | Targeted FB/Google ads in Bucks County. |
| Total Initial Budget | $1,935 | Cash needed to launch day 1. |
Ezra's Commitment (The Reality)
Ezra maintains his full-time job. This business is built to be Reactive. He does not need to sit at a desk. He responds to tickets via phone/laptop on a defined schedule.
10-15 Hours / Week
M-F: 5 PM - 7 PM (Remote tickets) | Sat: 9 AM - 12 PM (Onsite/Installations).
The 50/50 Split
Split calculated AFTER tech stack costs & marketing. Ezra takes 50% for labor; You take 50% for capital/strategy/risk.
Roadmap to Hiring
The goal is for Ezra to eventually stop doing the tickets and just manage the brand. Here is the revenue trigger for the first "Field Tech" hire.
Covers all software & insurance
Generating ~$3,500/mo net
Hire PT Tech @ $25/hr
Bucks County Marketing Plan
Strategy A: Digital Dominance
Target Zip Codes: 18940 (Newtown), 19067 (Yardley), 18901 (Doylestown). Keywords: "Home Computer Help," "Cyber Safety for Parents," "New PC Setup."
Strategy B: The "Neighborhood Bundle"
Door hangers in Upper Makefield offering "Family Protection Plans." Partner with local Realtors to offer a "Smart Home Setup" for new move-ins.
Risk & Liability Guardrails
- ⚠️ Data Loss: If a client's hard drive fails and they didn't buy backup, they will blame us. Ezra must get a signed waiver if backup is declined.
- ⚠️ Burnout: Ezra trying to do this while working 40 hours elsewhere. We must automate billing so he only focuses on tickets.
- ⚠️ Managed Trap: If Ezra starts "monitoring" and an alert fails to notify him, we are legally liable for the downtime. STRICT NO-ALERT POLICY.