Broken Electronics

A nationwide, scalable Break/Fix model designed for high margins and zero alert fatigue.

View Plans Financials

The "Anti-MSP" Mandate

✕
NO Monitoring
We do not watch logs. We do not guarantee uptime.
✕
NO SLAs
Best-effort response. Priority for subscribers.
✓
YES Access
Subscribers buy a "License to Protect" + Discounted Rates.

The 2026 Home Core Stack

We have analyzed the 2026 market to select tools that are "Silent but Deadly." These tools require zero daily maintenance, have high brand trust, and offer partner margins.

Endpoint Protection

Resale

Choice: Bitdefender GravityZone
While Microsoft Defender is free, it provides $0 margin. Bitdefender consistently ranks #1 for protection and low system impact in 2025/2026 tests.

Protection Score 99.9%

System Impact Very Low

Est. Cost/User $1.50

Cloud Backup

Affiliate

Choice: Backblaze Personal
We strictly recommend an Affiliate Model for backup. Reselling backup creates liability for data loss. Affiliate links shift liability to the vendor.

Setup Difficulty Easy

Liability Risk Zero

Commission 10-30%

Identity & Passwords

Bundle

Choice: 1Password Families
Essential for preventing the #1 cause of break/fix calls: Account Compromise. 1Password has the best "Travel Mode" and Family dashboard.

User Experience Excellent

Support Load Low

Est. Cost/Family $2.50

Stack Logic: Why No Monitoring?

Comparing support burden vs. value perception. The chosen stack maximizes perceived value while minimizing "reactive" labor.

Subscription Plans

Simple, transparent pricing. Clients pay for the license shield and priority access. Labor is billed separately at a discounted rate.

The Solo

$19/mo

Perfect for the individual home office.

● 1 User / 1 PC Coverage
● Bitdefender Premium AV
● Web/DNS Protection
● 10% Off Labor Rates
● Annual PC Tune-up Included

Est. Margin: $16.50/mo

The Household

$49/mo

Complete coverage for the average home.

● Up to 3 Users / 5 Devices
● Bitdefender Premium AV
● Web/DNS Protection
● 15% Off Labor Rates
● Priority Support Queue

Est. Margin: $41.00/mo

Digital Family

$69/mo

Heavy users and smart homes.

● Up to 5 Users / 10 Devices
● Full Stack Security
● 1Password Family Included
● 20% Off Labor Rates
● Bi-Annual "Health Check"

Est. Margin: $55.00/mo

Margin Analysis

Because we utilize high-efficiency, multi-tenant cloud tools, the cost of goods sold (COGS) remains extremely low. This allows for >80% gross margins on subscriptions.

Revenue at Scale

Projection based on 50% Household mix and 50% Solo mix. This chart shows Monthly Recurring Revenue (MRR) without factoring in hourly labor, which is pure profit on top.

Legal & Operational Guardrails

DO NOT SAY:

"We manage your antivirus," "We monitor your safety," "We guarantee no viruses," "24/7 protection."

DO SAY:

"We provide enterprise-grade tools for you to use," "Subscription includes access to our security suite," "Reactive support available during business hours."