Broken Electronics: Operations & Outsourcing Plan

The "Ezra-Light" Operations Plan

Building a $100k+ business with a Philippine-remote backbone and RepairShopr automation.

$12/hr
PH Tech Cost
50/50
Profit Split
100%
Automated Billing
Zero
Alert Fatigue

The Platform: RepairShopr

RepairShopr is our Command Center. It ensures the business runs without Ezra being glued to his phone. Every customer must have a credit card on file before work starts.

Automated Subscriptions

Recurring invoices are sent automatically every month. Money hits the bank, then Ezra does the split.

Ticket Portal for PH Techs

Our remote team in the Philippines logs in, sees the new tickets, and starts remote sessions before Ezra even wakes up.

CRM & Leads

We track every "Bucks County" lead from the marketing campaign to see exactly what is converting.

Software We Sell

Bitdefender (AV) $1.50 Cost / $10 Retail
DNSFilter (Web) $1.00 Cost / $5 Retail
1Password (ID) $2.50 Cost / $8 Retail
RepairShopr (Ops) $60.00/mo Overhead

Subscription vs. Installation Income

1 User Solo

$19/mo
Installation Fee: $149
  • • Bitdefender Endpoint
  • • Priority Remote Access
  • • 10% Labor Discount

3 User Family

$49/mo
Installation Fee: $249
  • • Bitdefender + DNSFilter
  • • 1Password Family
  • • 15% Labor Discount
  • • Yearly "PC Tune-up"

5 User Power

$79/mo
Installation Fee: $349
  • • Full Tech Stack
  • • Unlimited Remote Setup
  • • 20% Labor Discount
  • • Bi-Annual "Checkups"

Projected Monthly Revenue (MRR + Installs)

Outsourcing Strategy: Level 1 Support

Why the Philippines?

The goal is to prevent Ezra from having to do basic software installs. We hire a "Remote Assistant" via OnlineJobs.ph or a dedicated MSP agency in Manila.

  • Cost: $1,000/mo full-time or $12/hr part-time.
  • Guarantee: No contract required if using freelancers; 1-month deposit for agencies.
  • Hours: Set them to 9 AM - 5 PM EST to cover active leads.

The Workflow

  1. 1. Client calls or emails "Broken Electronics".
  2. 2. PH Tech answers (VOIP) or opens the RepairShopr ticket.
  3. 3. PH Tech remotes in (Splashtop) and fixes 80% of issues.
  4. 4. Ezra is only notified if it's a "Hardware" problem requiring a drive.

6-Month Marketing Dominance

1

Awareness Phase (Bucks County Focus)

Heavy Facebook/Instagram ads targeting ages 45-75 in Doylestown, Newtown, and Yardley. Offer: "Free Home Cyber Security Audit."

2

Conversion Phase

Nextdoor Sponsored posts. Direct mail flyers to high-value zip codes (18940). Goal: Get 50 subscribers by Month 4.

3

Referral & Scale

Incentivize current users to refer neighbors. Hire a second PH tech to handle the increased ticket volume. MRR target: $5k+.

Detailed Startup Steps (30 Days)

Register LLC & EIN (EZRA)
Setup RepairShopr Account (YOU)
Order Bucks County Mailers (EZRA)
Post PH Tech Job Ad (YOU)
Bitdefender Partner Setup (YOU)
Launch Facebook Ad Campaign (YOU)

© 2026 Broken Electronics Strategy. Confidential Operational Plan.